Ilia Malanin

Led a team of 4 product managers, managing the core functionalities of Playtika's platform that enables Player's Identity toolkit (user registration, progression management, multiple identities, etc), Integration with common Playtika's SDKs and services, addressing Privacy life cycle, and empowering users segmentation, Orchestrating collaboration with key stakeholders across Data, R&D, IT, Security, Legal, and other product development teams.

• Introduced a one-click platform integration solution, reducing onboarding time by 98% and enabling full monetization and operational functionalities in self-service mode.
• Enhanced user engagement by enabling seamless passive user authentication via Google Play Games and Apple Game Center, reducing complaints about lost progress by 90%.
• Optimized user segmentation functionality, enabling the formation of precise and comparable user groups for AB testing, resulting in a 20% increase in test effectiveness.
• Orchestrated the development of a natural language feature for defining user segmentation criteria, delivering a 30% decrease in segment creation errors and a 20% increase in customer satisfaction scores.
• Refined the UX for creating user segments by implementing visualization of predicted populations, reducing human error by 80%.
• Implemented AI-driven tools that cut the time required to address player complaints by 50%, enhancing customer service efficiency.
• Seamlessly embedded user profile information and related products into a single VIP management application, which reduced tool usage from 4 to 1.
• Accelerated GDPR and regulation flow by reducing the time to treat user requests by 50%.
• Prioritize R&D projects, ensuring alignment with platform strategy and stakeholder expectations, managing complex relationships, bringing diverse teams to a shared vision, and improving platform integration and operational efficiency.
• Collaborate with architects and R&D to communicate needs, providing critical insights into technical details and implementations.
• Simplify technical concepts for non-technical stakeholders, serving as a bridge with technical teams to foster understanding.

Led five cross-functional teams containing nearly 20 professionals in developing and implementing technical projects related to cross-platform and cross-technology SDK development, which improved the platform's adoption from 3 to 10+ games.

Spearheaded several web-based mid-core games for social-network gaming platforms like Facebook and VK.

• Designed and developed innovative engines, frameworks, and tools, reducing new game system development time by 45%, optimizing CI/CD pipelines for a 65% increase in deployment speed, and streamlining development workflows for enhanced productivity.
• Orchestrated the full development lifecycle, from architecture design to code reviews; led a development team, fostering innovation and exceeding project timelines by 20%